Loky Media – AI-Powered Digital Billboard Advertising Platform
An AI-powered Digital Out-of-Home (DOOH) advertising platform that enables businesses to discover LED billboards, book campaigns, manage creative assets, process wallet payments, and streamline outdoor advertising through a modern digital ecosystem.
Project Details
- Category
- Advertising Technology
- Client type
- Advertising Technology Startup
- Year
- 2026
- Duration
- 3 month
- Team size
- 4 Engineers
About the Project
Overview
Loky Media is a modern Digital Out-of-Home (DOOH) advertising platform built to simplify outdoor advertising through technology. The platform enables businesses to discover premium LED billboard locations, book advertising campaigns, manage creative assets, and monitor campaign requests from a single digital ecosystem.
Designed for brands of every size, Loky Media combines digital advertising with AI-driven campaign management, helping businesses increase visibility while simplifying the traditionally complex outdoor advertising process.
Business Challenge
Outdoor advertising has traditionally relied on manual communication, offline booking processes, and fragmented media owners. Businesses often struggle to compare locations, reserve billboard slots, manage creatives, and monitor campaign execution efficiently.
The client required a centralized digital platform capable of modernizing the complete billboard booking experience while supporting future AI-powered campaign optimization.
Our Solution
We developed a cloud-based DOOH platform where advertisers can browse available LED screens, select campaign dates, upload creative assets, recharge a digital wallet, and launch outdoor advertising campaigns with a streamlined workflow.
The platform also provides creative production services, campaign management, and scalable infrastructure for future AI-powered media planning and optimization.
Core Features
Digital Billboard Marketplace
Users can:
- Browse LED billboard locations
- View screen availability
- Compare advertising locations
- Reserve advertising slots
- Launch campaigns online
Campaign Booking
Advertisers can easily:
- Select campaign duration
- Schedule advertisements
- Upload creatives
- Review campaigns
- Submit campaigns for approval
Wallet System
The integrated wallet enables:
- Online wallet recharge
- Secure payments
- Campaign budgeting
- Transaction history
- Simplified billing
Creative Services
Businesses without ready-made advertisements can request:
- Digital banner design
- Video advertisements
- Brand shoots
- Motion graphics
- Campaign consultation
AI Campaign Platform
The upcoming AI module is designed to help advertisers:
- Optimize campaign planning
- Recommend billboard locations
- Improve audience targeting
- Analyze campaign performance
- Maximize advertising ROI
Reports & Analytics
The platform provides campaign reporting including:
- Campaign summaries
- Performance reports
- Booking history
- Billing records
- Monthly downloadable reports
Responsive Experience
The platform is optimized for:
- Desktop
- Tablet
- Mobile
- Fast booking workflow
- Modern user interface
Admin Dashboard
Administrators can manage the entire advertising ecosystem through:
- Screen Management
- Campaign Approval
- Booking Management
- Wallet Transactions
- Customer Management
- Creative Requests
- Advertisement Scheduling
- Reports
- Invoice Management
- CMS Management
- Analytics Dashboard
- Notification Management
Technical Highlights
The platform is developed using modern web technologies and cloud infrastructure capable of supporting high-volume advertising operations.
Core technologies include:
- Next.js
- React.js
- Node.js
- MongoDB
- AWS Cloud
- REST APIs
- Cloud Storage
- AI Recommendation Engine
- Responsive UI
- Wallet Integration
Security
The platform follows enterprise-grade security standards including:
- Secure Authentication
- SSL Encryption
- Role-Based Access Control
- Secure Payment Processing
- Cloud Backup
- Protected APIs
- Data Encryption
Performance
Loky Media is optimized for fast page loading, responsive booking workflows, scalable cloud deployment, and efficient campaign management. Intelligent caching and CDN delivery ensure smooth performance for advertisers across devices.
Outcome
Loky Media transforms traditional outdoor advertising into a digital-first experience by allowing brands to discover, book, and manage LED billboard campaigns online. By combining digital booking, wallet payments, creative services, and AI-powered campaign optimization, the platform provides a scalable solution for advertisers and media operators across India.
Technologies Used
- Next.js
- React.js
- Node.js
- MongoDB
- AWS
- REST API
- Wallet Integration
- AI Recommendation Engine
- Responsive Web Design
- Google Analytics
- Cloud Storage
Key Results
- AI-powered Digital Out-of-Home advertising platform
- Online LED billboard discovery and booking
- Integrated wallet-based campaign payments
- Creative design and campaign management services
- Responsive advertiser dashboard
- Scalable platform for digital billboard operators
Result: Digital Billboard Booking • AI Campaign Management • DOOH Platform
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